BJ’s Wholesale Club celebrates October as Breast Cancer Awareness Month by partnering with VCU Massey Cancer Center. BJ’s invites the community to “think pink” at its “Pink Picnic” and donates a percentage of sales from specially marked “Pink Ribbon” merchandise sold throughout October. This partnership has generated more than $69,000 for breast cancer research at Massey.

Massey is excited to be selected as a beneficiary of BJ’s, along with its vendor partners like P&G, fundraising for NCI-designated cancer research hospitals. The purchase of specially marked "Pink Ribbon" Club merchandise in all BJ’s locations leads to a generous contribution from BJ’s and the BJ’s Charitable Foundation® towards breast cancer research at Massey.

An annual Pink Picnic is also hosted by a local Club to celebrate the work of researchers at Massey and honor survivors who proudly share their stories at this fun luncheon. 

Learn more about how BJ’s is helping in the fight against breast cancer.