Virginia Commonwealth University
VCU Massey Cancer Center
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Massey identity tools

Thank you for joining us in proudly sharing the Massey name.

These tools are available here in one place for all clinical, research and administrative staff at VCU whose work involves cancer. Patients, supporters and friends of Massey are also welcome to visit The Massey Store. 

Please contact anyone in the Massey communications office should you need assistance:

Guidelines for using the Massey name

Guidelines for research personnel

Researchers should include the Massey name on all external materials related to cancer research at Massey. In particular, articles sent to research journals should identify member researchers as part of “Virginia Commonwealth University Massey Cancer Center,” in addition to specific department names.

Example:

Jane Smith, Ph.D., Virginia Commonwealth University Massey Cancer Center and the VCU Department of Biochemistry and Molecular Biology

All cancer-related research posters should be on the Massey poster template. In cases where other VCU schools, departments or institutes also contributed to the research, include their names, too.

Guidelines for clinical personnel

The Massey name should be synonymous with all cancer treatment at VCU. Our goal is to make Massey the oncology brand of choice throughout the region, and we should reinforce that brand name as much as possible.

Although most of our clinical faculty and staff members are employed by the VCU Health System, the trade name we should always present to oncology patients and referring physicians is VCU Massey Cancer Center. Massey name tags, white coat embroidery, correspondence and business cards should all be used by clinical staff.

First use of the Massey name

“Virginia Commonwealth University Massey Cancer Center” is the preferred way to identify our institution on first reference. Subsequent references can be shortened to VCU Massey Cancer Center or Massey.

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Stationery

The stationery templates are in VCU-approved format and have the Massey logo. They allow for departments to order online as needed and to customize addresses on letterhead, envelopes, business cards, appointment cards, mailing labels, notepads and note cards. Generic versions of these items are also available.

Visit the convenient VCU online ordering Web site for all stationery needs. To view your choices, enter your e-ID at the prompt and then register your information to continue to the catalog.

Once you’ve made your selection, submit your request through your usual supply-ordering process.

For departments within Massey, the process is to e-mail masseyorders@vcu.edu with your request. Other VCU and VCUHS departments should refer to their standard procedures.

Informal note cards and pocket folders are also available. Please contact anyone in the Massey communications office for more information.

Address examples:

(VCU Massey Cancer Center logo is pre-printed)
Dalton Oncology Clinic
401 College Street, North Hospital
P.O. Box 12345
Richmond, Virginia 23456
804 555-1212

(VCU Massey Cancer Center logo is pre-printed)
Acute Care Oncology
Critical Care Hospital, 2nd Floor
1213 Clay Street
P.0. Box 12345
Richmond, Virginia 23456
804 555-1212

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Electronic letterhead

In addition to printed stationery, you may order, free of charge, an electronic stationery template for e-mailing letters and other documents. Contact stationery@vcu.edu and provide the specific department name and address you would like on your electronic letterhead template.

A generic version of electronic letterhead [Word document] is available here. In accordance with VCU’s contract with the printing vendor, e-letterhead is only to be used for documents that are e-mailed. You may not print this in lieu of ordering stationery for hard-copy communications.

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Logos

Consistency in an image is important in building a brand. The Massey logo and its elements may not be modified. This includes fonts as well as the scale and proportions of the logo. The logo includes the “burst” element to the left and “Virginia Commonwealth University” underneath.

The vast majority of materials will use our horizontal logo, which is to be displayed on all Web pages, PowerPoint presentations, posters, stationery, etc.

JPG files (for lower-resolution needs, such as Web pages and e-mail)

EPS files (for higher-resolution needs, such as brochures, large-format pieces and promotional items)

TIF files (for use in Microsoft Office applications; preferred by some designers)

Round version of logo for special use: A secondary, round logo is also available for use on very select items, including the backs of brochures, invitations and on specialty items such as mugs and hats. Please contact the communications office for approval to use the round logo.

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PMS colors

If you are having materials professionally printed for brochures or other uses, please share these PMS colors and the above logo printing standards with your vendor so that we can maintain consistency:

  • The gold is PMS 130 for coated paper. For uncoated paper it's PMS 109.
  • The four-color process for the gold is Cyan=0, Magenta=27, Yellow=100, Black=0.
  • The grey is 50% black.

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PowerPoint templates

Two new templates featuring the new Massey identity are available:

White background PowerPoint template
Recommended for clinical and research presentations
           
Blue background – landscape orientation PowerPoint template

Blue background – portrait orientation PowerPoint template
Recommended for lay audiences
We recommend white text on the blue background.

Please note the address page on the last slide allows for your personalization. Both templates include a few optional photos to add to your presentation.

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Research poster templates

Local printing sources:

VCU Libraries Instructional Media Workshop
Tompkins McCaw Library, Room B-037
Phone: (804) 828-9898
ultsmisc@vcu.edu
www.library.vcu.edu/tml/information/workshop.html  

Wythken Printing
Phone: (804) 353-8282

Uptown Color
Phone: 353-2679

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Lab coats

Lab coats embroidered with the Massey logo are available through the MCV Campus bookstore. The format allows for two lines of text below the logo.

Massey-employed staff may order through Massey’s business office by following these steps.

  • View the lab coat catalog [PowerPoint] to select lab coat style and size. (Please note: the options depicted in the catalog are different than what is physically available on site in the VCU bookstore. If you prefer to try on a lab coat prior to ordering, bookstore staff can assist you in ensuring a compatible style is ordered for embroidery.
  • Complete and submit the lab coat order form [Word document] to masseyorders@vcu.edu.

Non-Massey VCU or VCUHS employees who work with cancer research or clinical care can request a lab coat with the Massey logo through their normal lab coat purchasing process using the non-Massey employee order form [Word document].

This form enables you to order directly through the bookstore, at either the department’s or the employee’s expense, depending on departmental policy. Please check with your department’s administrator if you’re not sure.

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E-mail signatures

Many Massey-related personnel have several titles or work for multiple entities. It’s important to identify Massey if your work is cancer-related. Adding a blank line between affiliations is recommended to help break up lengthy blocks of text. Including the Massey URL (www.massey.vcu.edu) is highly recommended.

Here are instructions on how to change your e-mail signature in Lotus Notes to include verbiage describing your affiliation with the cancer center:

Go to Tools
Click on Preferences
Click on Signatures
Click on Text
Enter your information
Click Okay

Examples of clinical and research faculty e-mail signatures:

Mary Helen Hackney, M.D.
VCU Massey Cancer Center

Associate Professor, Hematology-Oncology
VCU School of Medicine

(contact info)
www.massey.vcu.edu

 

Andrew C. Larner, M.D., Ph.D.
Co-Leader, Immune Mechanisms Research Program
Martha Anne Hatcher Distinguished Professorship in Oncology
VCU Massey Cancer Center

Professor of Biochemistry and Molecular Biology
VCU School of Medicine

(contact info)
www.massey.vcu.edu

 

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Massey gear

A variety of Massey gear including shirts, mugs, sweatshirts and more is available in the MCV Campus bookstore or online at www.vcubooks.com/massey. The online catalog continues to be a work-in-progress, but stop in the store at 601 N. 10th Street to see our complete selection. Be sure to identify yourself as an employee (bring your ID if shopping in person) to receive your 10 percent discount. Avoid shipping costs on online orders by opting for in-store pickup or free delivery to your office.

Your feedback is encouraged!  Please send any suggestions for future selections of Massey gear to Julie Dillon.

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Bulk quantities of specialty items

Need a specialty item sporting the Massey logo for your department or an event? The VCU bookstore is your one-stop shop. Store manager Samantha Howe is happy to help with your custom order and guarantees the lowest cost. Howe can be reached at showe@vcubooks.com or (804) 828-0336.

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© 2006 Virginia Commonwealth University, All rights reserved.
VCU Massey Cancer Center
401 College Street, P.O. Box 980037
Richmond, Virginia 23298-0037
Phone: (804) 828-0450  Fax: (804) 828-8453
Last updated: 9/2/2009

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