VCU Massey Cancer Center


Who we are

The Patient/Community-Centered Outcomes Core (PC-COC) is a developing shared resource co-directed by VCU Massey Cancer Center Cancer and Prevention and Control program members Levent Dumenci, Ph.D., an expert psychometrician, and Richard Brown, Ph.D., an expert in qualitative and multi-methods research. The PC-COC is staffed by Maureen Wilson-Genderson, Ph.D., a quantitative methodologist, and Bassam Dahman, Ph.D., an econometrician.

PC-COC consultants

Consultation services are provided by PC-COC staff and the following approved ad hoc consultants. Note that this list of consultants is not exhaustive. Other ad hoc experts may be invited to provide consulting services depending on the investigators’ needs.

Research area



Cost effectiveness research

April Kimmell, Ph.D.
Jennifer Elston Lafata, Ph.D.

Healthcare Policy and Research
Social and Behavioral Health

Community-based participatory research

Maghboeba Mosavel, Ph.D.

Social and Behavioral Health

Health economics

Askar Chukmaitov, M.D., Ph.D.
Cathy Bradley, Ph.D.
Lindsay Sabik, Ph.D.

Healthcare Policy and Research

Health communication research

Laura Siminoff, Ph.D.
Richard Brown, Ph.D.
Robin Matsuyama, Ph.D.

Social and Behavioral Health

Patient/community-centered outcomes measures

Levent Dumenci, Ph.D.

Social and Behavioral Health

Specific examples of consultants’ expertise
Our ad hoc consultants have expertise in conducting patient-centered outcomes research using novel technologies and innovative online methods; for example:

  • Robin Matsuyama from the Department of Social and Behavioral Health has expertise with online chatbots. Chatbots provide tailored health information to patients and family members that is delivered in simple language to promote health literacy.
  • Jonathan DeShazo, Ph.D., M.P.H., from the Department of Health Administration has expertise with developing online patient portals that can be linked to patient data and that provide tailored information about available treatments, including clinical trials, in advance of treatment consultations.
  • Richard Brown and Laura Siminoff from the Department of Social and Behavioral Health have considerable experience in audio and video recording oncology consultations for the purpose of analyzing different communication styles.
  • Brown and Siminoff have also developed complex computerized coding systems to help investigators analyze transcripts of consultation recordings. These coding systems help identify patient-centered outcomes, such as shared decision-making and positive relational communication.
  • Bassam Dahman and Cathy Bradley from the Department of Healthcare Policy and Research have expertise in the use of claims data to measure health care utilization, such as inpatient stays and emergency department use, and associated costs of care. They provide services to link patients across several different databases, including medical records, cancer registry and encounters, to assess inputs and outcomes necessary for comparative effectiveness research. Such approaches can avoid the cost of primary data collection.
  • Bradley also has expertise in the measurement and analysis of employment outcomes that are particularly relevant as more working-age individuals are diagnosed with cancer and new treatments are primarily administered in outpatient settings.

 Contact PC-COC for general inquiries by emailing